![]() ![]() ![]() It also enables your consumers to contact you whenever they want and get an immediate response. It’s similar to them walking into a store and seeking recommendations from a salesperson about products. Offers real-life interactionsĬonsumers are more likely to opt for your services if you offer a personalised, two-way interactive experience.īy running click to WhatsApp ads, you nudge them to your WhatsApp chat page and offer guidance on your products. This increases potential sales by helping you stand out among the plethora of different brands. With fewer ads to distract them, consumers can focus on your products. Contrary to that, WhatsApp has fewer ads. Cuts through the noiseĭifferent brands have crowded social media platforms showcasing their products and services. This provides a significant level of convenience, boosting sales. They get the required assistance with a single tap on the click to WhatsApp. Click to WhatsApp ads allows your customers to interact with your business on their favourite messaging app.Ĭustomers don’t have to go through your website to find the right product. Reports state that, with an option of interaction on messaging apps, over 55% of people feel more connected to a brand. No matter how good your products are, nobody wants to browse through complicated catalogues on websites - unless it’s Amazon or Flipkart. In the fast-paced digital world, shoppers look for convenience. Here are a few of them: Provides convenience Why should you use ‘click to WhatsApp’ ads?įrom building a wider customer base to standing out in the crows, there are multifaceted benefits of click to WhatsApp ads. Prospective buyers can instantly start a conversation with your brand after seeing your products - just like they would in a real-life store. This format of ads is getting popular among marketers because they offer convenience to customers. Once the user clicks on it, they are sent to the brand’s WhatsApp business chat instead of a website landing page. These ads show a “Send WhatsApp Message” or “Message us on WhatsApp” button. What are ‘click to WhatsApp’ ads?Ĭlick to WhatsApp ads are a type of Facebook and Instagram paid campaign to get viewers to connect with brands on WhatsApp directly. In this article, we will break down the concept of ‘click to WhatsApp’ ads to help you reap its benefits. However, as it is a fairly recent addition to the world of digital marketing, most of its potential remains untapped. Instead of a landing page, these ads send the prospects straight to a WhatsApp conversation with a digital store assistant. Running promotions on WhatsApp even got increased traction after Meta launched ‘ click to WhatsApp ads’ on its platform. With over 1 billion everyday users, WhatsApp has an immense potential to connect businesses with customers.įrom offering shopping assistance to running broadcast promotions, WhatsApp business API offers rich, real-time interactions between consumers and brands. With instant messaging, no other platform comes close to WhatsApp’s popularity. In the quest for innovative ways of digital marketing, messaging apps have become a go-to channel for many marketers. ![]()
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